Howdy, my name is Sarah Alexander. During my studies in the Digital Media program, I enjoyed being able to get involved in a wide scoop of fields within digital media and gain skills in various software and design thinking processes. I specialised my studies toward sound design, graphic design and content creation and which led me towards finding a career working in marketing and content creation.
Pache is an upcoming label with the motive that ‘Life is better filled with a Pache’ slide. The Pache campaign is to display to their desired audience that this shoe is a necessity for summer and adds colour and fun for the warmer seasons.
My role was for the pace campaign was to camera assist, creatively direct with the team, and edit.
The content is live on Platforms such as Facebook and Instagram and showcase the look that the Pache team was hoping for.